Uses for Costume Characters
Marketing with Costume Character Mascots!
National and regional ad campaigns are great but the real work is done at the grassroots, local level.
- The first step is establishing your presence in the community.
- Next is building a relationship with your customers.
- And finally you’ve got to keep them coming back!
How? Put your own costume character to work!
A Cowan Costume Character is a great marketing tool! But it can’t do its job if it’s left in a storage room. Use your character everyday to help you build your brand each step of the way!
Read on for some great ideas for getting the most from your new costume character.
But one word of caution:
Your character will become a local celebrity! Customers will ask for him. Requests will pour in for personal appearances all over town. And every time you use the costume character mascot, your brand’s name recognition increases!
Use your character on-site for:
- Anniversary Celebrations – helping cut the cake!
- Grand Openings – cutting the ribbon at ceremonies!
- Store Remodeling – guiding customers around the construction areas!
- Under New Management – include the costume character in newspaper picture!
- Coupon Distribution – customers won’t forget who gave them a discount coupon!
- Holiday Celebrations – costume characters are ‘party animals’!
- Meet and Greet Customers – daily appearances will surprise customers!
- Birthday Parties – look whose handing out the presents!
- TV and Newspaper Photo Ops – characters love to ham it up for reporters!
- Camera Day – create a photo wall and take pictures with customers!
- Award Programs – shaking hands with the winners!
- Tours – giving guided tours of your facility!
- Radio Remote Broadcasts – encouraging customers to participate in the fun!
- Company Parties – welcoming guests!
- Store Employee – he even sweeps the floor? There’s nothing this guy won’t do for a little attention!
- Product Sampling – passing out samples!
- Curbside Antics – drivers are sure to notice…and remember!
Use your character off-site for:
- Community Fairs – judge the pie eating contest!
- Local Festivals – meeting and greeting everyone!
- Parades – marching or riding in a convertible!
- Sporting Events – cheering on the sidelines or showing off at halftime!
- Mascot Games – schedule a fun event with other local mascots!
- Hospital Visits – Children’s wards are always in need of fun visitors!
- Nursing Homes – bringing smiles to all!
- Library Day – story telling made even more fun!
- School and Daycare Appearances – kids love costume characters!
- Fund Raisers – handing out prizes at raffle drawings!
- Trade Shows – get noticed; bring attendees to your booth!
- Public Service – getting involved in awareness issues!
- Educational Opportunities – adds excitement to learning!
- Meetings – usher guests to their seats!
- Local Business – join in on their promotions!
- Charity Functions – your costume character’s participation will show how much you care!
